SEM Insights

Toronto SES was superb!
This post is a bit of ramble but it does contain my picks on:
• Most amusing event
• Most embarrassing comment
• Best session (of course this is not in any way biased)
• COOLEST people I met!
Most Amusing Pick
I realize this is not related to the conference directly, but I was in Toronto, [...]

This post is intended to be a full guideline to creating and implementing an effective organic search campaign with reference to more detailed information on specific topics.
Creating a fully comprehensive and effective search campaign is more involved than many envisage – but it is not difficult. The step by step approach recommended here follows a [...]

This year has already resulted in numerous shifts in the search marketing space as we know it:
Trends From an Investors Perspective

Microsoft bid for Yahoo!, then withdrew the offer and Yahoo!’s shares dropped nearly 20%
Google and Yahoo! are still skirting around a search advertising partnership
Ask withdrew from main stream search to focus on women searchers
Google’s search [...]

I was interviewed today by Global TV News Calgary. It was a terrifying experience. I can only be thankful that it wasn’t live, and for the discretion of the both the cameraman Danny and the reporter himself.
After over an hour of interview time the actual live segment was less than 6 minutes long, but the [...]

The (really simple) alternative to iFrames
I wrote an article on my personal site some time ago and it has gotten consistent traffic over the past 8 months. So I thought I’d expand upon that original article and put my developer hat on for a little while.
Why are iFrames bad?

They are not web standards compliant.
Content in [...]

I’m not going to introduce this post too much as each section speaks for itself, but the topics the post covers include:

QR Codes,
OCR (Optical character recognition), and
Reputation Management and Transparency.

1. QR Codes
The first time I heard about QR codes was when I read an SEOmoz post in September of last year.
QR codes are matrix, or [...]

SMM needs input from a variety of sources. This post hopes to bring numerous diversely related thoughts together.

In some of our past articles there has been a good amount of discussion around twitter. People have been trading their twitter names, following and asking to be followed - it’s practically a social economy.
To make it a bit easier, I made a list of everyone with a twitter I could find in various discussions. [...]

This is one of those posts I’m writing simply because I wish someone else had written something similar when I was looking for this type of information a few years ago. This is the most current information I can find and is peppered with my own interpretations.
 
1. HOW PEOPLE SEARCH
 
People search in a variety of different [...]

For the number of big brands that do employ PPC effectively, there is a greater number that do not employ it effectively, or who do not employ it at all. Here are 6 specific data points that might be of interest to the latter group:
 

10% 1 to 20% 2 of consumers are strongly influenced by [...]