The SEM Insights Team


Laura Callow

Laura has been involved in web marketing since 1998. Having worked in the UK, South Africa and Canada, Laura’s clients through her various employers have included Microsoft Partners, Rolex, Mercedes Benz, Hyatt hotels, Moen and Pampers and numerous other large and small companies on 4 continents.

Laura has focused her attention not only on golden brands, but on the search marketing education of small businesses. As VP Marketing,  for PayMotion(TM)  Laura’s focus is on digital acquisition; from metrics-based planning, through strategic identification and implementation of the critical few, to performance evaluation and results sharing among the greater team/s.

Laura is also a Professor of Online Marketing at the University of San Francisco (online faculty) both as a lecturer-presenter of core course material and as a live session facilitator.

Speaking: Past Events

  • Pubcon Las Vegas, Oct 2012
  • Keynote Speaker – eMetrics Marketing Optimization Summit Toronto, April 2012
  • SMX East, New York, September 2011
  • eMetrics Marketing Optimization Summit Toronto, April 2011
  • Search Marketing Expo (SMX) Toronto, April 2011
  • Pubcon Las Vegas, Nov 2010
  • SES San Francisco, August 2010
  • SES Toronto, June 2010
  • Pubcon South Dallas, April 2010
  • Pubcon Las Vegas, Nov 2009
  • SMX West, Feb 2009

Other Places to find Laura

Michael Tighe

Michael Tighe is a web designer and developer based out of Calgary, Alberta. He has been on (and interested in) the internet since 1994 either browsing/learning, or trying, failing, trying something new and succeeding.

Currently working at Critical Mass on a variety of projects ranging from Mercedes-Benz, Rolex, Dell, and Big Rock; Michael fluctuates between roles in web development, search engine optimization, and thinking up new and interesting ideas which leverage the social web (Facebook, Google Gadgets, Widgets, etc…)

Other Places to find Michael: