The SEM Insights Team


Laura Callow



Laura Callow

Laura has been involved in online advertising for eleven years. Laura blogs on SEMInsights with Mike Tighe, and is a Director of the SEM Canada conference series, and holds the position of Senior Search Analyst at Epiar Inc.

Prior to joining Epiar Laura was the SEM Manager for Critical Mass in Calgary where her clients included Rolex, Dell, Hyatt Hotels & Resorts, Pampers, Mercedes Benz USA, Moen, and USAA. At Epiar Laura’s responsibilities include the provision of full technical audits for Microsoft’s Independent Software Vendors.

While SEO research, audits, gap analyses, application, integration and web analytics are her forte, Laura has also successfully worked with numerous multi-million dollar paid search campaigns across all the major advertising platforms. Laura has worked in South Africa, the UK and Canada, and has provided her SEM knowledge to clients around the globe.

Other Places to find Laura


Michael Tighe



Michael Tighe is a web designer and developer based out of Calgary, Alberta. He has been on (and interested in) the internet since 1994 either browsing/learning, or trying, failing, trying something new and succeeding.

Currently working at Critical Mass on a variety of projects ranging from Mercedes-Benz, Rolex, Dell, and Big Rock; Michael fluctuates between roles in web development, search engine optimization, and thinking up new and interesting ideas which leverage the social web (Facebook, Google Gadgets, Widgets, etc…)

In September of 2008 Michael is bringing the SEM Canada Conference to Calgary with partner Laura Callow. Learn more about it at www.semcanada.org

Other Places to find Michael: