I think so, to both. This is a quick study of why I do…
 
SEO is Misunderstood
Background
Search engine optimization (SEO) is a term that was coined in July 1997, where it was used publicly in what was perceived to be a spam message, hardly an auspicious beginning. Over the years, the term ‘search engine optimization’ [...]

Optimised content can be a vague concept. Defining ‘for whom’ we are optimising the content, along with ‘why’, is a critical part of the overall deliverable objective of a comprehensive web content strategy.
 
Optimising web content for both human users and search engine spiders should not be a mutually exclusive endeavour; at its most basic content [...]

A new colleague and I were sharing favourite tools the other day (12 most were in common), and it got me to thinking about how I wished I’d known more about the range of newbie free tools out there - and what they did - when I first started out. I’m NOT including keyword research [...]

UGC (user generated content) is fast becoming more and more important to the success of online retailers, and to businesses that rely on their website to drive brand exposure and generate contacts.
 
Which forms of UGC to leverage, why, where and how can be a challenge to even the most professional marketing team.  Please read [...]

One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax home page for the better during the last few weeks of our Canadian tax season. QuickTax is the Canadian version of TurboTax just if you [...]

I went to the BazaarVoice Social Commerce Summit last week in Austin, TX - what a great city… It was the best conference from a pure learning’s perspective I have been to in ages, and I have to admit the party events they put on were stellar.
 
I only made it to the Bat Cruise [...]

I read one of the most thought provoking posts on social media use I have read in a long time today by Steven Hodson. I rarely if ever comment on blogs, so the fact that I nearly bored poor Steven to death with a ve..ee..ry long comment says quite a bit.
 
Before I go off on [...]

From a pure traffic gain devotion to analytics addiction; from disillusionment to achievement – one SEO’s journey in a blog post…
 
I think one of the more interesting parts of my career growth is something I sort of focused on when I first started out solo, and which is now what pretty much rules my [...]

… Your choice can be the difference between a maximum tax refund and a non optimal refund; a fast refund versus a wait of weeks to months.
 
I know that sounds a bit severe, so bear with me - but if you are an SEO, and you work as a sole proprietor or own a small [...]

I had the privilege of being on one of Jessica Bowman’s panels at SMX West this last week along with Marshall Simmonds. The session covered common issues faced by in-house SEO’s, as well as tactics for integration of SEO across the entire web development process. This is a brief consolidated overview of what was discussed. [...]