12 tips for Brands, 12 tips for Non-brands, and 4 bonus tips for Both
This isn’t a post for PPC newbies. I’m not going to include an entry list of what you should do to get started in PPC, I’m just going to dive straight into a few things that I’ve learned over the years… Please [...]

 I’ve been thinking a lot about landing page conversion lately, and read quite a bit about it. When I was a super affiliate (years gone by) maximizing conversions was always top of mind, and it sort of slipped from that vaulted position as I became more and more focused on specializing in SEM. It shouldn’t [...]

I recently stepped back into the fray that is in-house PPC management, and I’m loving it!
There is more freedom (and lack of cost) associated with effective in-house management, but it always surprises me as to how this type of move is met by the engine reps and other folks still using agencies.
 

 
In-house you’re after the [...]

This blog doesn’t allow me the space I need to include the audio file of this transcript, but you can find it here. This post won’t make sense if you don’t read/listen to it. This is NOT a search marketing post, more one about how the viral internet can spread, with my comments here on [...]

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It’s actually pretty easy…

1. Decide if hiring in-house for SEO + PPC or SEM combined is more feasible in terms of your spend than outsourcing.
I realize it depends on size and revenues… but as soon as you get to a point where you can hire inhouse, you chould. Using an agency initially may give you [...]

This is a really big topic, but as I’ve been asked to explain these 3 facets of organic search marketing numerous times, I thought a quick high-level overview might be of use.
 
1. Which Search Terms to Target
This is somewhat subjective & somewhat objective. It really depends on 4 primary interrelated variables:
i.   the level of competition [...]

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It’s hurricane season in the world of online marketing – in terms of stats that is. They’re everywhere, flying fast and furious and changing the landscape:

Strategies that withstand the deluge of stats are worth continued consideration

Strategies that do not weather the stat-storms may simply have been built on a poor foundation, or may just simply [...]

This post is a result of the following question I was sent on LinkedIn.
 
·         “Hi, I’m curious about your work as a web marketing manager and wondered if you had any advice for someone just joining the online advertising sector re where/how to begin one’s job search? Where does such a path eventually lead? How [...]

The Age Old Question about Landing Page Multivariate Testing and Cloaking Raised its Malignant Head Once Again Today. I’m going to put a few of my thoughts down on the subject, and I’m going to include some Google thoughts on the matter.
FIRST, I’ll pull from Google Webmaster guidelines – I’m not considering ‘sneaky JavaScript’ or [...]

Creating buzz around a product on an external forum or blog can be very effective, especially if the blog is full of relevant links to deep product or service pages on the brand site. But it’s not always easy…

It’s also not hard – just time consuming, and you need to know what [...]