Viewing Archives

Author Archive for laura

Online Marketing & SEM – The Right Career Choice for You?

This post is a result of the following question I was sent on LinkedIn.   ·         “Hi, I’m curious about your work as a web marketing manager and wondered if you had any advice for someone just joining the online advertising sector re where/how to begin one’s job search? Where does such a path eventually […]

Continue Reading

Multivariate Testing & Cloaking – Website Optimizer, Offermatica et al

The Age Old Question about Landing Page Multivariate Testing and Cloaking Raised its Malignant Head Once Again Today. I’m going to put a few of my thoughts down on the subject, and I’m going to include some Google thoughts on the matter. FIRST, I’ll pull from Google Webmaster guidelines – I’m not considering ‘sneaky JavaScript’ […]

Continue Reading

BuZZZ, Forum Frenzy & UGC

Creating buzz around a product on an external forum or blog can be very effective, especially if the blog is full of relevant links to deep product or service pages on the brand site. But it’s not always easy… It’s also not hard – just time consuming, and you need to know what you’re doing. […]

Continue Reading

UGC and Small Business – What Works & Why

Two Frequently Asked Questions by SMEs   How do I make sure UGC is optimized and ranks well? Are there strategies I can use to get the most out of my UGC from an SEO point of view? The simple answer is that the optimal solution will likely be different for each business and/or site, […]

Continue Reading

UGC – Maximize Your Online Exposure with People Power

While less than 9% of internet users contribute the majority of user generated content (UGC: Rubicon 2008), many people who use the internet on a regular basis have at one time or another contributed to the web in the form of a blog comment or product review – that’s UGC.     Online UGC is […]

Continue Reading

SEO… Something for Every-One

I watched a movie the other day about how to put a different spin on ideas that you find common but that the every-day man might not.   It wasn’t a documentary by any manner of means, it was a light-hearted comedy called ‘Confessions of a Shop-a-holic’, and I actually learned something. No, not about […]

Continue Reading

Search Optimization: Still Misunderstood & Under-utilized?

I think so, to both. This is a quick study of why I do…   SEO is Misunderstood Background Search engine optimization (SEO) is a term that was coined in July 1997, where it was used publicly in what was perceived to be a spam message, hardly an auspicious beginning. Over the years, the term […]

Continue Reading

Web Content & Search Optimisation…………. NOT Mutually Exclusive

Optimised content can be a vague concept. Defining ‘for whom’ we are optimising the content, along with ‘why’, is a critical part of the overall deliverable objective of a comprehensive web content strategy.   Optimising web content for both human users and search engine spiders should not be a mutually exclusive endeavour; at its most […]

Continue Reading

SEO Tools (and more) for Newbies

A new colleague and I were sharing favourite tools the other day (12 most were in common), and it got me to thinking about how I wished I’d known more about the range of newbie free tools out there – and what they did – when I first started out. I’m NOT including keyword research […]

Continue Reading

VOC, UGC & SEO – Work it baby! (‘cuz it really does work…)

UGC (user generated content) is fast becoming more and more important to the success of online retailers, and to businesses that rely on their website to drive brand exposure and generate contacts.   Which forms of UGC to leverage, why, where and how can be a challenge to even the most professional marketing team.  Please […]

Continue Reading