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Search Engine Rankings Reports – In Defence

Google apparently started blocking ranking software like WebCEO and WPB a few days ago. The subsequent horrified outcry followed by hard-line rebuttals of ‘sooo old hat’ and worse was really interesting to watch and read.
 
At the risk of putting myself in the firing line, I’m going to try to put my point across in defense of [...]

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Why Web Analytics is Vital: Back to Basics (Part 2 of 2)

In the previous post we started to delve into web analytics and considered web site purpose, determining if your online business objectives have been met, and how to measure web based income looking at a number of options.
15 Strategic Opportunities Identified by Effective Measurement of Web Based Income

Concentrate more efforts on online and offline [...]

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Why Web Analytics is Vital – Back to Basics (Part 1 of 2)

So many people struggle with web analytics for a number of reasons:

Some simply don’t understand the importance of web analytics.
Some understand the importance of web analytics but struggle with selecting the right program.
Some have the right program but have great difficulty interpreting the continuous stream of data and providing strategic action plans based on the [...]

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