One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax home page for the better during the last few weeks of our Canadian tax season. QuickTax is the Canadian version of TurboTax just if you [...]
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Search Marketing in a Recession
There’s an old joke Economists find highly amusing:
‘A recession is when your neighbor loses his job, and a depression is when you lose your job’
It ain’t sounding so funny these days…
But wait. It’s not that bad for search marketers, depending on how the industry deals with it as a whole, and how independent practitioners [...]
SEM in Canada: Conference Postponed & Insights into the Canadian Search Marketplace
We have notified & refunded our attendees, and chatted with the speakers. Now we can let everyone else know:
The SEM Canada Conference has been postponed until October of next year for the following reasons:
1. We are in final talks with a new corporate sponsor who will enable us to really make the SEM Canada series [...]
Search Marketing Trends: Marketing & Investment Insights
This year has already resulted in numerous shifts in the search marketing space as we know it:
Trends From an Investors Perspective
Microsoft bid for Yahoo!, then withdrew the offer and Yahoo!’s shares dropped nearly 20%
Google and Yahoo! are still skirting around a search advertising partnership
Ask withdrew from main stream search to focus on women searchers
Google’s search [...]
