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Tax Software, Accountant or DIY? …

… Your choice can be the difference between a maximum tax refund and a non optimal refund; a fast refund versus a wait of weeks to months.

I know that sounds a bit severe, so bear with me – but if you are an SEO, and you work as a sole proprietor or own [...]

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Different Strokes for Different Folks

I’m speaking at SMX West next week with Jess Bowman on in-house SEO, ensuring you integrate SEO effectively into the development life-cycle. I’ll post the session once it’s done, but in the interim, a related and integral topic has had me consolidating some thoughts I’ve been aware of but never solidified on paper before…
Speaking Across [...]

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Effective PPC and SEO Integration into 2009

It’s actually really easy, and because this could be a really long and boring topic, I’m going to keep it short highlighting 8 important points of effective SEO and PPC dual implementation.
1. First, conduct extensive keyword research. From your potential keyword universe, you filter your preferred sample of primary (and some longer tail) phrases for onpage [...]

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Search Marketing in a Recession

There’s an old joke Economists find highly amusing:

‘A recession is when your neighbor loses his job, and a depression is when you lose your job’

It ain’t sounding so funny these days…
But wait. It’s not that bad for search marketers, depending on how the industry deals with it as a whole, and how independent practitioners [...]

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SEM in Canada: Conference Postponed & Insights into the Canadian Search Marketplace

We have notified & refunded our attendees, and chatted with the speakers. Now we can let everyone else know:
The SEM Canada Conference has been postponed until October of next year for the following reasons:
1. We are in final talks with a new corporate sponsor who will enable us to really make the SEM Canada series [...]

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Perfume, SEO, Women and Affiliates

A classic case of wondering what your perfume is worth I suppose..
My favorite is Boucheron, so I Googled it – see the results:

So they have the first organic, and I am going to assume their major market is France, but come on people – they have a great scent (it’s not cheap either) but the [...]

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Search Marketing Trends: Marketing & Investment Insights

This year has already resulted in numerous shifts in the search marketing space as we know it:
Trends From an Investors Perspective

Microsoft bid for Yahoo!, then withdrew the offer and Yahoo!’s shares dropped nearly 20%
Google and Yahoo! are still skirting around a search advertising partnership
Ask withdrew from main stream search to focus on women searchers
Google’s search [...]

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SEM, Economic Recession, & the Facts

The US economy is in a state of flux. The Dow has been up and down the past few weeks, and investors are not sure whether to reinvest or shore up for a time of economic recession. Consumer confidence appears to be in decline, and yet the High Street is gearing up for spenders as [...]

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