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Search Optimization: Still Misunderstood & Under-utilized?

I think so, to both. This is a quick study of why I do…
 
SEO is Misunderstood
Background
Search engine optimization (SEO) is a term that was coined in July 1997, where it was used publicly in what was perceived to be a spam message, hardly an auspicious beginning. Over the years, the term ‘search engine optimization’ [...]

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SMX In-House Day: Getting SEO into All the Right Places of the Development Life-Cycle

I had the privilege of being on one of Jessica Bowman’s panels at SMX West this last week along with Marshall Simmonds. The session covered common issues faced by in-house SEO’s, as well as tactics for integration of SEO across the entire web development process. This is a brief consolidated overview of what was discussed. [...]

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Different Strokes for Different Folks

I’m speaking at SMX West next week with Jess Bowman on in-house SEO, ensuring you integrate SEO effectively into the development life-cycle. I’ll post the session once it’s done, but in the interim, a related and integral topic has had me consolidating some thoughts I’ve been aware of but never solidified on paper before…
 
Speaking Across [...]

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