Two Frequently Asked Questions by SMEs
 

How do I make sure UGC is optimized and ranks well?
Are there strategies I can use to get the most out of my UGC from an SEO point of view?

The simple answer is that the optimal solution will likely be different for each business and/or site, but in [...]

I watched a movie the other day about how to put a different spin on ideas that you find common but that the every-day man might not.
 
It wasn’t a documentary by any manner of means, it was a light-hearted comedy called ‘Confessions of a Shop-a-holic’, and I actually learned something. No, not about my [...]

One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax home page for the better during the last few weeks of our Canadian tax season. QuickTax is the Canadian version of TurboTax just if you [...]

I went to the BazaarVoice Social Commerce Summit last week in Austin, TX – what a great city… It was the best conference from a pure learning’s perspective I have been to in ages, and I have to admit the party events they put on were stellar.
 
I only made it to the Bat Cruise [...]

I’m speaking at SMX West next week with Jess Bowman on in-house SEO, ensuring you integrate SEO effectively into the development life-cycle. I’ll post the session once it’s done, but in the interim, a related and integral topic has had me consolidating some thoughts I’ve been aware of but never solidified on paper before…
 
Speaking Across [...]

It’s actually really easy, and because this could be a really long and boring topic, I’m going to keep it short highlighting 8 important points of effective SEO and PPC dual implementation.
1. First, conduct extensive keyword research. From your potential keyword universe, you filter your preferred sample of primary (and some longer tail) phrases for onpage [...]

A fellow member of the LinkedIn Social Media Marketing group posed a great question which he in turn took from Tom Raftery’s blog. Tom’s question was:
 
“Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004. 

In 2004 – blogs started to really take off 

In 2005 – [...]

 
 
The middle web is that new playground between highly limited mobile phone internet use and full blown computer internet use via high speed access; and is made possible by a range of new hand held facilitators including the iPhone. Not that new admittedly, but in terms of time in the US 2 years is not [...]

 
****update 11.12.08 ****
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***end update****
 
 
We thought it about [...]

I was doing some research last week on online adspend… the gap between paid and display has grown increasingly over the last few months. The Wall Street Journal  issued a release just after Q2 stating that US spend on internet advertising grew 20% during that quarter, and that the gap between flashy display ads and [...]