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UGC and Small Business – What Works & Why

Two Frequently Asked Questions by SMEs

How do I make sure UGC is optimized and ranks well?
Are there strategies I can use to get the most out of my UGC from an SEO point of view?

The simple answer is that the optimal solution will likely be different for each business and/or site, but in [...]

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SEO… Something for Every-One

I watched a movie the other day about how to put a different spin on ideas that you find common but that the every-day man might not.
It wasn’t a documentary by any manner of means, it was a light-hearted comedy called ‘Confessions of a Shop-a-holic’, and I actually learned something. No, not about my [...]

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Voice of Customer – Listen, Change and Win!

One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax home page for the better during the last few weeks of our Canadian tax season. QuickTax is the Canadian version of TurboTax just if you [...]

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Awesome Social Media Commerce Summit! Insights & feedback…

I went to the BazaarVoice Social Commerce Summit last week in Austin, TX – what a great city… It was the best conference from a pure learning’s perspective I have been to in ages, and I have to admit the party events they put on were stellar.
I only made it to the Bat Cruise [...]

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Different Strokes for Different Folks

I’m speaking at SMX West next week with Jess Bowman on in-house SEO, ensuring you integrate SEO effectively into the development life-cycle. I’ll post the session once it’s done, but in the interim, a related and integral topic has had me consolidating some thoughts I’ve been aware of but never solidified on paper before…
Speaking Across [...]

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Effective PPC and SEO Integration into 2009

It’s actually really easy, and because this could be a really long and boring topic, I’m going to keep it short highlighting 8 important points of effective SEO and PPC dual implementation.
1. First, conduct extensive keyword research. From your potential keyword universe, you filter your preferred sample of primary (and some longer tail) phrases for onpage [...]

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Social Media Marketing Insights – The BIG Thing of 2008

A fellow member of the LinkedIn Social Media Marketing group posed a great question which he in turn took from Tom Raftery’s blog. Tom’s question was:
“Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004. 

In 2004 – blogs started to really take off 

In 2005 – [...]

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The Explosion of the Middle Web – a.k.a. Smartphone Internet Use

The middle web is that new playground between highly limited mobile phone internet use and full blown computer internet use via high speed access; and is made possible by a range of new hand held facilitators including the iPhone. Not that new admittedly, but in terms of time in the US 2 years is not [...]

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Search Marketing Pro Survey 08-09

****update 11.12.08 ****
We feel safe saying the more we have, the more statistically significant the data is… Please do take part. Results are free!
***end update****
We thought it about [...]

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Do It Yourself Display Ads – DIY on the Fly

I was doing some research last week on online adspend… the gap between paid and display has grown increasingly over the last few months. The Wall Street Journal  issued a release just after Q2 stating that US spend on internet advertising grew 20% during that quarter, and that the gap between flashy display ads and [...]

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