This is a really big topic, but as I’ve been asked to explain these 3 facets of organic search marketing numerous times, I thought a quick high-level overview might be of use.   1. Which Search Terms to Target This is somewhat subjective & somewhat objective. It really depends on 4 primary interrelated variables: i. […]

I have blathered about keyword research a lot in previous posts, SO I’m going to use this post to illustrate how keyword research can help you to effectively develop your website information architecture (IA).   Yes, branding is important. Yes, your users are more important, and the usability and logical structure of your site is […]

I realize that spying on the competition may not seem to be of great importance when taken as a stand-alone SEO concept without understanding what you can actually glean from doing so, or knowing what insights the available tools can offer.   This post will try to demystify the issue.   Why Spying on the […]

It is sometimes very hard to get clients to understand why and how SEO can be of benefit to them. The hardest part is conveying the importance of effective keyword research and placement. This post is going to try to make it easy and fun for SEO’s to inform clients as to why SEO – […]

In conducting keyword research, it is important to determine the search query language as well as the search query intent of your online target market. Search query language encompasses every type of search query and reflects the query intent of the searcher; i.e. your prospective user. One of David Ogilvy’s quotations speaks very well to […]

Is keyword research the corner stone for effective SEO? We think so. Here’s a SEMI definition of what keyword research is: ‘SEO keyword research is the process of researching your online target market’s search behaviors, patterns and interests. It provides the means for identifying opportunities and markets that may have been overlooked. SEO keyword research […]