Bit of a mixed title, but I wanted to try to catch-up with a few nuggets!
PPC ADLINKS
I’ve recently been inducted to the Online Faculty at the University of San Francisco as an Instructor and Subject Matter Expert, and one of the topics I lecture on is one that most PPC marketers may find of interest – Adlinks. I was [...]

 
While this is in no way meant as an hysterical babble, I know some may find it such. I urge you only to continue reading having been warned that it may impact your thoughts on social media – in how much you choose to share… or not. It’s an enigma in many ways.
In the second [...]

 I’ve been thinking a lot about landing page conversion lately, and read quite a bit about it. When I was a super affiliate (years gone by) maximizing conversions was always top of mind, and it sort of slipped from that vaulted position as I became more and more focused on specializing in SEM. It shouldn’t [...]

I recently stepped back into the fray that is in-house PPC management, and I’m loving it!
There is more freedom (and lack of cost) associated with effective in-house management, but it always surprises me as to how this type of move is met by the engine reps and other folks still using agencies.
 

 
In-house you’re after the [...]

This blog doesn’t allow me the space I need to include the audio file of this transcript, but you can find it here. This post won’t make sense if you don’t read/listen to it. This is NOT a search marketing post, more one about how the viral internet can spread, with my comments here on [...]

…
It’s actually pretty easy…

1. Decide if hiring in-house for SEO + PPC or SEM combined is more feasible in terms of your spend than outsourcing.
I realize it depends on size and revenues… but as soon as you get to a point where you can hire inhouse, you chould. Using an agency initially may give you [...]

This post is a result of the following question I was sent on LinkedIn.
 
·         “Hi, I’m curious about your work as a web marketing manager and wondered if you had any advice for someone just joining the online advertising sector re where/how to begin one’s job search? Where does such a path eventually lead? How [...]

I watched a movie the other day about how to put a different spin on ideas that you find common but that the every-day man might not.
 
It wasn’t a documentary by any manner of means, it was a light-hearted comedy called ‘Confessions of a Shop-a-holic’, and I actually learned something. No, not about my [...]

I think so, to both. This is a quick study of why I do…
 
SEO is Misunderstood
Background
Search engine optimization (SEO) is a term that was coined in July 1997, where it was used publicly in what was perceived to be a spam message, hardly an auspicious beginning. Over the years, the term ‘search engine optimization’ [...]

Optimised content can be a vague concept. Defining ‘for whom’ we are optimising the content, along with ‘why’, is a critical part of the overall deliverable objective of a comprehensive web content strategy.
 
Optimising web content for both human users and search engine spiders should not be a mutually exclusive endeavour; at its most basic content [...]