There is so much misunderstanding of these two terms, how they relate to each other, and which to target. I’m going to try to diffuse that dichotomy. 
 
It’s not a case of the chicken-before-the-egg or vice versa. They are two completely different disciplines, though each can benefit from the other much as SEO and paid search [...]

I realize that spying on the competition may not seem to be of great importance when taken as a stand-alone SEO concept without understanding what you can actually glean from doing so, or knowing what insights the available tools can offer.
 
This post will try to demystify the issue.
 
Why Spying on the Online Competition Can Benefit [...]

I hear a lot of questions that make me want to bang my head against a wall. This is one of them.
 
Make no mistake, this is a legitimate question. It is a good question. It is simply that I have had to field it so often, I am now going to write this post [...]

Today Canada announced their equivalent of the US ‘Do Not Call’ program.
 
In the US the program has not only been a huge success, but has resulted in $26million in fines. In Canada there is a  $15,000 violation fee for unsolicited calls; effective September 30th 2008.
 
The Canadian government passed legislation in 2005 mandating the creation of [...]

Like much of the speculation about Knol flying around the SEO community in the last few days, the question on everyone mind is, “How sticky are Knol articles within the organic Google listings.”
Before I jump into my main article about your Knol profile, I do want to point one thing out: I noticed that Danny [...]

I would first like to point you wonderful readers to two introductory posts on this topic:
1: Selling SEO to the Uninitiated – which also serves as a basic intro course on what is important an what is not; and
2. SEO Keyword Research – which speaks for itself
This post is actually going to focus on a [...]

We have notified & refunded our attendees, and chatted with the speakers. Now we can let everyone else know:
The SEM Canada Conference has been postponed until October of next year for the following reasons:
1. We are in final talks with a new corporate sponsor who will enable us to really make the SEM Canada series [...]

A classic case of wondering what your perfume is worth I suppose..
My favorite is Boucheron, so I Googled it – see the results:

So they have the first organic, and I am going to assume their major market is France, but come on people – they have a great scent (it’s not cheap either) but the [...]

This year has already resulted in numerous shifts in the search marketing space as we know it:
Trends From an Investors Perspective

Microsoft bid for Yahoo!, then withdrew the offer and Yahoo!’s shares dropped nearly 20%
Google and Yahoo! are still skirting around a search advertising partnership
Ask withdrew from main stream search to focus on women searchers
Google’s search [...]

I was interviewed today by Global TV News Calgary. It was a terrifying experience. I can only be thankful that it wasn’t live, and for the discretion of the both the cameraman Danny and the reporter himself.
After over an hour of interview time the actual live segment was less than 6 minutes long, but the [...]