I got a call a few weeks ago from an exceptionally talented woman I used to work with at a pretty big agency. She is a super hot account manager, and she had been getting some queries from clients through her team indicating interest in SEM services. She called me.
 
The gist of the call was [...]

There’s an old joke Economists find highly amusing:
 

‘A recession is when your neighbor loses his job, and a depression is when you lose your job’

It ain’t sounding so funny these days…
 
But wait. It’s not that bad for search marketers, depending on how the industry deals with it as a whole, and how independent practitioners [...]

So, coming home in the car today I heard a *new* scientific breakthrough that is blaming commitment phobia on genetics. Really?! …*sigh* …Why am I not surprised. Anything that offers a plausible explanation enabling people to sneak out of commitment due to a factor they simply cannot control sounds too good to be true… No?
 
OK, [...]

I actually tried to find some info on this topic as a research basis for this post. Nearly every article or post I found was more an explanation of what SEO is than a definite explanation of how it can be of benefit. (Please note this is not a PPC post.)
 
Therefore, this post will explain [...]

I have blathered about keyword research a lot in previous posts, SO I’m going to use this post to illustrate how keyword research can help you to effectively develop your website information architecture (IA).
 

Yes, branding is important.
Yes, your users are more important, and the usability and logical structure of your site is vital.
Yes, [...]

SEO continues to be called a ‘waste of time’, ‘evil’, a ‘waste of money’ and worse all over the net, and by numerous different sites. I know I’m not the only SEO proponent banging my head against the proverbial wall.
 
Heck, if SEO is such a waste of time, perhaps the purveyors of these gems of [...]

There is so much misunderstanding of these two terms, how they relate to each other, and which to target. I’m going to try to diffuse that dichotomy. 
 
It’s not a case of the chicken-before-the-egg or vice versa. They are two completely different disciplines, though each can benefit from the other much as SEO and paid search [...]

I realize that spying on the competition may not seem to be of great importance when taken as a stand-alone SEO concept without understanding what you can actually glean from doing so, or knowing what insights the available tools can offer.
 
This post will try to demystify the issue.
 
Why Spying on the Online Competition Can Benefit [...]

I hear a lot of questions that make me want to bang my head against a wall. This is one of them.
 
Make no mistake, this is a legitimate question. It is a good question. It is simply that I have had to field it so often, I am now going to write this post [...]

Today Canada announced their equivalent of the US ‘Do Not Call’ program.
 
In the US the program has not only been a huge success, but has resulted in $26million in fines. In Canada there is a  $15,000 violation fee for unsolicited calls; effective September 30th 2008.
 
The Canadian government passed legislation in 2005 mandating the creation of [...]