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Knol Profile SEO and Optimization

Like much of the speculation about Knol flying around the SEO community in the last few days, the question on everyone mind is, “How sticky are Knol articles within the organic Google listings.”
Before I jump into my main article about your Knol profile, I do want to point one thing out: I noticed that Danny [...]

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How to Write Effective Title Tags & Other On-Page Stuff

I would first like to point you wonderful readers to two introductory posts on this topic:
1: Selling SEO to the Uninitiated – which also serves as a basic intro course on what is important an what is not; and
2. SEO Keyword Research – which speaks for itself
This post is actually going to focus on a [...]

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SEM in Canada: Conference Postponed & Insights into the Canadian Search Marketplace

We have notified & refunded our attendees, and chatted with the speakers. Now we can let everyone else know:
The SEM Canada Conference has been postponed until October of next year for the following reasons:
1. We are in final talks with a new corporate sponsor who will enable us to really make the SEM Canada series [...]

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Perfume, SEO, Women and Affiliates

A classic case of wondering what your perfume is worth I suppose..
My favorite is Boucheron, so I Googled it – see the results:

So they have the first organic, and I am going to assume their major market is France, but come on people – they have a great scent (it’s not cheap either) but the [...]

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Search Marketing Trends: Marketing & Investment Insights

This year has already resulted in numerous shifts in the search marketing space as we know it:
Trends From an Investors Perspective

Microsoft bid for Yahoo!, then withdrew the offer and Yahoo!’s shares dropped nearly 20%
Google and Yahoo! are still skirting around a search advertising partnership
Ask withdrew from main stream search to focus on women searchers
Google’s search [...]

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Television & SEO – the ‘Twain Shall Mix!

I was interviewed today by Global TV News Calgary. It was a terrifying experience. I can only be thankful that it wasn’t live, and for the discretion of the both the cameraman Danny and the reporter himself.
After over an hour of interview time the actual live segment was less than 6 minutes long, but the [...]

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Is the Future of Search Already Here?

I’m not going to introduce this post too much as each section speaks for itself, but the topics the post covers include:

QR Codes,
OCR (Optical character recognition), and
Reputation Management and Transparency.

1. QR Codes
The first time I heard about QR codes was when I read an SEOmoz post in September of last year.
QR codes are matrix, or [...]

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So You Think You Can Market Online? Here’s a Challenge For Ya!

SMM needs input from a variety of sources. This post hopes to bring numerous diversely related thoughts together.

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The How’s & Why’s: Searchers and Search Behavior

This is one of those posts I’m writing simply because I wish someone else had written something similar when I was looking for this type of information a few years ago. This is the most current information I can find and is peppered with my own interpretations.
 
1. HOW PEOPLE SEARCH
 
People search in a variety of different [...]

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PPC & Big Brands: Reticent, Reluctant or Simply Uninformed?

For the number of big brands that do employ PPC effectively, there is a greater number that do not employ it effectively, or who do not employ it at all. Here are 6 specific data points that might be of interest to the latter group:
 

10% 1 to 20% 2 of consumers are strongly influenced by [...]

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