Viewing Archives

Viewing archive for the 'Paid Search' Category

Paid Search and ROI

Paid Search is not about ROI. Technically, it’s not about Return on Ad Spend (ROAS) or conversions either. Paid Search should be about profit. Excuse the SEMI version of Finance 101 here but it’s for a reason. Bear with me…
• ROI = Profit / costs x 100
• Profit = Revenue – Costs
Companies are [...]

Continue Reading

Attracting Backlinks: The Goals & Challenges

..actually, by Melanie Nathan
So you’ve SEO’d your site… your title tags are perfect, meta descriptions on every page, alt text on all the images and nice relevant content etc, etc…. now what? … Link building!
Among other factors, Google relies on other websites to determine how popular your website is. The more websites that link to [...]

Continue Reading