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SEO Testing – Including SEO in Test Strategy

I recently that the honour of presenting at eMetrics.org as a keynote speaker. I am delighted that no-one felt the overwhelming need to leave during my 50 minute discourse, and while I’m sure the fact that I was handing out money played a small role) ‘just click ‘back’ to get back to the post’, [...]

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SMART Search Marketing

Keyword research, search query intent, information scent, backlinks, title tags, buzz, conversion optimization, web analytics, information architecture, experience design… Head spinning yet?
 
As search marketers we’re deluged with daily requests from clients or stakeholders on any number of these areas of focus and more. And it doesn’t stop there…
 
Red tape, unclear expectations, lack of management support, [...]

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3 Top Organic Search Questions…Answered: #1.Selection #2.Placement #3.Optimized Use

This is a really big topic, but as I’ve been asked to explain these 3 facets of organic search marketing numerous times, I thought a quick high-level overview might be of use.
 
1. Which Search Terms to Target
This is somewhat subjective & somewhat objective. It really depends on 4 primary interrelated variables:
i.   the level of competition [...]

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Multivariate Testing & Cloaking – Website Optimizer, Offermatica et al

The Age Old Question about Landing Page Multivariate Testing and Cloaking Raised its Malignant Head Once Again Today. I’m going to put a few of my thoughts down on the subject, and I’m going to include some Google thoughts on the matter.
FIRST, I’ll pull from Google Webmaster guidelines – I’m not considering ‘sneaky JavaScript’ or [...]

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SEO… Something for Every-One

I watched a movie the other day about how to put a different spin on ideas that you find common but that the every-day man might not.
 
It wasn’t a documentary by any manner of means, it was a light-hearted comedy called ‘Confessions of a Shop-a-holic’, and I actually learned something. No, not about my [...]

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Search Optimization: Still Misunderstood & Under-utilized?

I think so, to both. This is a quick study of why I do…
 
SEO is Misunderstood
Background
Search engine optimization (SEO) is a term that was coined in July 1997, where it was used publicly in what was perceived to be a spam message, hardly an auspicious beginning. Over the years, the term ‘search engine optimization’ [...]

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SEO Tools (and more) for Newbies

A new colleague and I were sharing favourite tools the other day (12 most were in common), and it got me to thinking about how I wished I’d known more about the range of newbie free tools out there – and what they did – when I first started out. I’m NOT including keyword research [...]

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VOC, UGC & SEO – Work it baby! (’cuz it really does work…)

UGC (user generated content) is fast becoming more and more important to the success of online retailers, and to businesses that rely on their website to drive brand exposure and generate contacts.
 
Which forms of UGC to leverage, why, where and how can be a challenge to even the most professional marketing team.  Please read [...]

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Different Strokes for Different Folks

I’m speaking at SMX West next week with Jess Bowman on in-house SEO, ensuring you integrate SEO effectively into the development life-cycle. I’ll post the session once it’s done, but in the interim, a related and integral topic has had me consolidating some thoughts I’ve been aware of but never solidified on paper before…
 
Speaking Across [...]

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Effective PPC and SEO Integration into 2009

It’s actually really easy, and because this could be a really long and boring topic, I’m going to keep it short highlighting 8 important points of effective SEO and PPC dual implementation.
1. First, conduct extensive keyword research. From your potential keyword universe, you filter your preferred sample of primary (and some longer tail) phrases for onpage [...]

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