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Social Media Marketing Insights – The BIG Thing of 2008

A fellow member of the LinkedIn Social Media Marketing group posed a great question which he in turn took from Tom Raftery’s blog. Tom’s question was:
“Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004. 

In 2004 – blogs started to really take off 

In 2005 – [...]

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Search Marketing Survey ‘SEM Pro Series 2008′: Results

We are delighted to share the results of the first 4 surveys of the 10×10 SEM Pro Survey Series. A big “Thank you!”  to everyone who participated by sharing their insights, experience and thoughts on the state of search marketing.
Another huge thank you goes out to’s Jim Hedger and Dave Davies for taking the [...]

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SEO Success Stories

SEO Success Stories
(Actually, this has a PPC Success Story after the SEO success story below. I hope you find them both enlightening and a boost if you ever have the same problems I do J.)
It can be infinitely frustrating dealing with clients who only want consultative SEO. In other words, they want a full site [...]

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Website Architecture – 5 Easy Steps to Great IA the SEO Way

I have blathered about keyword research a lot in previous posts, SO I’m going to use this post to illustrate how keyword research can help you to effectively develop your website information architecture (IA).

Yes, branding is important.
Yes, your users are more important, and the usability and logical structure of your site is vital.
Yes, [...]

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SEM is not SMM. It’s Just Not.

There is so much misunderstanding of these two terms, how they relate to each other, and which to target. I’m going to try to diffuse that dichotomy. 
It’s not a case of the chicken-before-the-egg or vice versa. They are two completely different disciplines, though each can benefit from the other much as SEO and paid search [...]

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Spying on the Online Competition

I realize that spying on the competition may not seem to be of great importance when taken as a stand-alone SEO concept without understanding what you can actually glean from doing so, or knowing what insights the available tools can offer.
This post will try to demystify the issue.
Why Spying on the Online Competition Can Benefit [...]

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Search Engine Rankings Reports – In Defence

Google apparently started blocking ranking software like WebCEO and WPB a few days ago. The subsequent horrified outcry followed by hard-line rebuttals of ‘sooo old hat’ and worse was really interesting to watch and read.
At the risk of putting myself in the firing line, I’m going to try to put my point across in defense of [...]

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Branding Vs. SEO Which Is More Important?

I hear a lot of questions that make me want to bang my head against a wall. This is one of them.
Make no mistake, this is a legitimate question. It is a good question. It is simply that I have had to field it so often, I am now going to write this post [...]

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Gaining backlinks… Not my favorite pass-time. BUT…
Google’s ranking algorithm places an enormous amount of importance on how a web page is linked to from other topically related pages on the internet. Factors of importance that prompt Google to attribute ‘authority’ to a web page as a relevant, usable and topical resource for inclusion to their [...]

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Anatomy of a Search Campaign – 10 Easy Steps

This post is intended to be a full guideline to creating and implementing an effective organic search campaign with reference to more detailed information on specific topics.
Creating a fully comprehensive and effective search campaign is more involved than many envisage – but it is not difficult. The step by step approach recommended here follows a [...]

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