There is so much misunderstanding of these two terms, how they relate to each other, and which to target. I’m going to try to diffuse that dichotomy. 
 
It’s not a case of the chicken-before-the-egg or vice versa. They are two completely different disciplines, though each can benefit from the other much as SEO and paid search [...]

I was interviewed today by Global TV News Calgary. It was a terrifying experience. I can only be thankful that it wasn’t live, and for the discretion of the both the cameraman Danny and the reporter himself.
After over an hour of interview time the actual live segment was less than 6 minutes long, but the [...]

SMM needs input from a variety of sources. This post hopes to bring numerous diversely related thoughts together.

In some of our past articles there has been a good amount of discussion around twitter. People have been trading their twitter names, following and asking to be followed - it’s practically a social economy.
To make it a bit easier, I made a list of everyone with a twitter I could find in various discussions. [...]

This post is the second in a three part series and follows yesterday’s post on 4 Reasons Many Big Brands Downplay SEO.
 
In my opinion there is no better time, nor ever has there been a greater arena, for harnessing the consumer impulse associated with brand identity, than through the new web, the social web, the [...]

I’m officially a Twitter addict. Twitter is a mini-blog in the simplest of terms. You have 140 characters to promote yourself, meet people, say something of interest (or not), reply to others and basically chit-chat or ‘Tweet’.
 
I can’t help myself checking to see what’s happening in my little Twitterverse multiple times a day, and getting [...]