This is a really big topic, but as I’ve been asked to explain these 3 facets of organic search marketing numerous times, I thought a quick high-level overview might be of use.   1. Which Search Terms to Target This is somewhat subjective & somewhat objective. It really depends on 4 primary interrelated variables: i. […]

… It’s hurricane season in the world of online marketing – in terms of stats that is. They’re everywhere, flying fast and furious and changing the landscape: Strategies that withstand the deluge of stats are worth continued consideration Strategies that do not weather the stat-storms may simply have been built on a poor foundation, or […]

Creating buzz around a product on an external forum or blog can be very effective, especially if the blog is full of relevant links to deep product or service pages on the brand site. But it’s not always easy… It’s also not hard – just time consuming, and you need to know what you’re doing. […]

Two Frequently Asked Questions by SMEs   How do I make sure UGC is optimized and ranks well? Are there strategies I can use to get the most out of my UGC from an SEO point of view? The simple answer is that the optimal solution will likely be different for each business and/or site, […]

While less than 9% of internet users contribute the majority of user generated content (UGC: Rubicon 2008), many people who use the internet on a regular basis have at one time or another contributed to the web in the form of a blog comment or product review – that’s UGC.     Online UGC is […]

I watched a movie the other day about how to put a different spin on ideas that you find common but that the every-day man might not.   It wasn’t a documentary by any manner of means, it was a light-hearted comedy called ‘Confessions of a Shop-a-holic’, and I actually learned something. No, not about […]

I think so, to both. This is a quick study of why I do…   SEO is Misunderstood Background Search engine optimization (SEO) is a term that was coined in July 1997, where it was used publicly in what was perceived to be a spam message, hardly an auspicious beginning. Over the years, the term […]

One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax home page for the better during the last few weeks of our Canadian tax season. QuickTax is the Canadian version of TurboTax just if you […]

I went to the BazaarVoice Social Commerce Summit last week in Austin, TX – what a great city… It was the best conference from a pure learning’s perspective I have been to in ages, and I have to admit the party events they put on were stellar.   I only made it to the Bat […]

I read one of the most thought provoking posts on social media use I have read in a long time today by Steven Hodson. I rarely if ever comment on blogs, so the fact that I nearly bored poor Steven to death with a ve..ee..ry long comment says quite a bit.   Before I go […]