Viewing Archives

Viewing archive for the 'Strategy' Category

Social Media Marketing Insights – The BIG Thing of 2008

A fellow member of the LinkedIn Social Media Marketing group posed a great question which he in turn took from Tom Raftery’s blog. Tom’s question was:
“Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004. 

In 2004 – blogs started to really take off 

In 2005 – [...]

Continue Reading

The Explosion of the Middle Web – a.k.a. Smartphone Internet Use

The middle web is that new playground between highly limited mobile phone internet use and full blown computer internet use via high speed access; and is made possible by a range of new hand held facilitators including the iPhone. Not that new admittedly, but in terms of time in the US 2 years is not [...]

Continue Reading

Avoid Poor Campaign Execution, Make Your Campaign Accessible To Users

I was inspired to write this post after reading an article in todays Calgary Hearld titled, “Grisly Workplace videos return just before Halloween.” The article deals with a new campaign here in Alberta (Canada) titled ‘Bloody Lucky‘ which contains a strong message about workplace safety, told through a series of dramatic and bloody videos.
The general [...]

Continue Reading