Creating buzz around a product on an external forum or blog can be very effective, especially if the blog is full of relevant links to deep product or service pages on the brand site. But it’s not always easy…

It’s also not hard – just time consuming, and you need to know what [...]

Two Frequently Asked Questions by SMEs
 

How do I make sure UGC is optimized and ranks well?
Are there strategies I can use to get the most out of my UGC from an SEO point of view?

The simple answer is that the optimal solution will likely be different for each business and/or site, but in [...]

While less than 9% of internet users contribute the majority of user generated content (UGC: Rubicon 2008), many people who use the internet on a regular basis have at one time or another contributed to the web in the form of a blog comment or product review – that’s UGC.
 

 
Online UGC is something that [...]

UGC (user generated content) is fast becoming more and more important to the success of online retailers, and to businesses that rely on their website to drive brand exposure and generate contacts.
 
Which forms of UGC to leverage, why, where and how can be a challenge to even the most professional marketing team.  Please read [...]

A fellow member of the LinkedIn Social Media Marketing group posed a great question which he in turn took from Tom Raftery’s blog. Tom’s question was:
 
“Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004. 

In 2004 – blogs started to really take off 

In 2005 – [...]

Consumer – or User - generated content (CGC / UGC) is becoming more and more important to the success of online retailers, and to businesses who rely on their website to drive brand exposure and generate contacts.
 
What is Consumer Generated Content?
 
It is content that users (or consumers) write and submit online and can be:
 
·         Product [...]