UGC (user generated content) is fast becoming more and more important to the success of online retailers, and to businesses that rely on their website to drive brand exposure and generate contacts.   Which forms of UGC to leverage, why, where and how can be a challenge to even the most professional marketing team.  Please […]

One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax home page for the better during the last few weeks of our Canadian tax season. QuickTax is the Canadian version of TurboTax just if you […]