This is a really big topic, but as I’ve been asked to explain these 3 facets of organic search marketing numerous times, I thought a quick high-level overview might be of use.   1. Which Search Terms to Target This is somewhat subjective & somewhat objective. It really depends on 4 primary interrelated variables: i. […]

I have blathered about keyword research a lot in previous posts, SO I’m going to use this post to illustrate how keyword research can help you to effectively develop your website information architecture (IA).   Yes, branding is important. Yes, your users are more important, and the usability and logical structure of your site is […]