Comments on: Search Marketing Pro Survey 08-09 http://seminsights.com/innovation/search-marketing-pro-survey-08-09 Search Engine Marketing Insights Mon, 30 Apr 2012 13:40:39 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Michael Tighe http://seminsights.com/innovation/search-marketing-pro-survey-08-09/comment-page-1#comment-1515 Michael Tighe Wed, 12 Nov 2008 19:29:52 +0000 http://seminsights.com/?p=149#comment-1515 I wanted to make a quick note about the content network. I firmly believe that content/search should never be in the same campaigns. Search is about targeting searched keywords, and your K/W and Ad being relevant to that users search inquiry. Content Network is about themes, Google interpreting those themes from a list of (broad) keywords targeted around that theme, and then showing an Ad on a site related to your theme. So you should always have separate campaigns for content/search and depending on your target/topic it can be a very good idea to do both. ~Mike I wanted to make a quick note about the content network.

I firmly believe that content/search should never be in the same campaigns.

Search is about targeting searched keywords, and your K/W and Ad being relevant to that users search inquiry.

Content Network is about themes, Google interpreting those themes from a list of (broad) keywords targeted around that theme, and then showing an Ad on a site related to your theme.

So you should always have separate campaigns for content/search and depending on your target/topic it can be a very good idea to do both.

~Mike

]]> By: Laura Callow http://seminsights.com/innovation/search-marketing-pro-survey-08-09/comment-page-1#comment-1503 Laura Callow Tue, 11 Nov 2008 05:49:17 +0000 http://seminsights.com/?p=149#comment-1503 a few questions have come up via sphinn and other sources that I am/will be addressing including affiliates and more PPC stuff... PLEASE add your questions below? :) a few questions have come up via sphinn and other sources that I am/will be addressing including affiliates and more PPC stuff… PLEASE add your questions below? :)

]]> By: Laura Callow http://seminsights.com/innovation/search-marketing-pro-survey-08-09/comment-page-1#comment-1502 Laura Callow Tue, 11 Nov 2008 05:38:17 +0000 http://seminsights.com/?p=149#comment-1502 Thanks to everyone who has made this possible via sphinning and blogging. We have already logged over 150 completed surveys (prior to the third one being launched) in less than 48 hours! If we can keep it up, we should get a really great rep of what folks think about a lot of issues relating to our industry. If we're lucky, we may have a few interviews coming up too! Please stay tuned and subscribe to the RSS feed! Thanks to everyone who has made this possible via sphinning and blogging. We have already logged over 150 completed surveys (prior to the third one being launched) in less than 48 hours!

If we can keep it up, we should get a really great rep of what folks think about a lot of issues relating to our industry. If we’re lucky, we may have a few interviews coming up too! Please stay tuned and subscribe to the RSS feed!

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