Comments on: 4 Reasons Many Big Brands Downplay SEO

By: plat-n.com | all about information

plat-n.com | all about information — Fri, 31 Jul 2009 18:47:58 +0000

[...] 4 Reasons Many Big Brands Downplay SEO: Why aren’t all Fortune 500 companies engaging in SEO? Laura Callow tells you why. [...]

By: antibody

antibody — Thu, 19 Mar 2009 09:41:48 +0000

Good point~ I will share this article to my co-works. we’ve been working on SEO for months.

By: Ali - design + traffic = success

Ali - design + traffic = success — Tue, 13 Jan 2009 04:18:10 +0000

I work in a big company. We recently did an event. As a test i decided to do a, post of the event, optimised with keywords. And surprise surprise it ranked higher in google than the actual website. Now should I tell my boss about this achievement?

By: Yellow SEO

Yellow SEO — Fri, 09 Jan 2009 14:59:28 +0000

Excellent reasons why some major corporations / Fortune 500 companies are not engaging in SEO other then there brand. I think with a economy being low if there branding its yielding results I think we will see more major corporations and Fortune 500 company being more involved in SEO in this new year.

By: Richard Kastelein - Adventures in Social Media and Online Publishing » Top Internet Marketing Tips 2008

Mon, 05 Jan 2009 18:03:26 +0000

[...] 4 Reasons Many Big Brands Downplay SEO: Why aren’t all Fortune 500 companies engaging in SEO? Laura Callow tells you why. [...]

By: Best Internet Marketing Posts, 2008. | Lifecapture Interactive Internet Marketing, Social Media, Web Development Blog

Mon, 05 Jan 2009 16:21:32 +0000

[...] 4 Reasons Many Big Brands Downplay SEO. Top 10 Reasons Why SEO fails on Social Media. 7 Videos About Social Media You Need To Watch. How To Champion Social Media At Work. How To Promote Yourself On Social Sites, Without Actually “Promoting Yourself”. How To Pick Up Followers On Twitter. 10 Things You Didn’t Know About Facebook. [...]

By: Best Internet Marketing Posts of 2008: Social Media, SEO, and More » techipedia | tamar weinberg

Mon, 05 Jan 2009 13:58:11 +0000

[...] 4 Reasons Many Big Brands Downplay SEO: Why aren’t all Fortune 500 companies engaging in SEO? Laura Callow tells you why. [...]

By: Reasons Why Big Brands are Reluctant to Invest In SEO | SEO Blog

Reasons Why Big Brands are Reluctant to Invest In SEO | SEO Blog — Tue, 22 Apr 2008 10:37:16 +0000

[...] If you offer SEO services and have been trying to court clients for some time now you have probably noticed that it is usually easier to convince small and medium-scale businesses to SEO their websites than it is to convince the big companies. According to Laura Callow of Search Engine Marketing Insight there are four major reasons why the attitude of big companies towards SEO is this way. [...]

By: Laura Callow

Laura Callow — Thu, 17 Apr 2008 19:05:08 +0000

Hi Todd, I agree. Admin red-tape does play a very big role to be sure – much of it associated with lack of understanding, requirements to provide ROI, and legal and branding issues. I like the ‘paralysis by analysis’ quote – very apt

By: Todd Mintz

Todd Mintz — Thu, 17 Apr 2008 18:58:38 +0000

Though all your reasons are certainly valid, IMO internal administrative red-tape would frequently trump all of them (AKA “paralysis by analysis”).