Comments on: Online Social Media and Big Brand Fear of Networks http://seminsights.com/opinions/social-networks-big-brand-fear Search Engine Marketing Insights Thu, 29 Jul 2010 21:52:56 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: CGC Comic Books http://seminsights.com/opinions/social-networks-big-brand-fear/comment-page-1#comment-5694 CGC Comic Books Mon, 18 May 2009 18:10:03 +0000 http://seminsights.com/?p=257#comment-5694 I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

]]> By: Laura Callow http://seminsights.com/opinions/social-networks-big-brand-fear/comment-page-1#comment-4411 Laura Callow Fri, 17 Apr 2009 13:51:29 +0000 http://seminsights.com/?p=257#comment-4411 Steven, Thank you. I wil most definitely be returning, and scouring your archives too :) AlertRank, Sam Decker (CMO, Bazaarvoice) and Don Zeidler (Director, Burpee.com) have the following to say: Decker: Negative reviews provide helpful feedback to consumers and R&D: “For example, what’s one of the best selling products so far this decade? The Apple iPod. It gets a ton of positive reviews, but one negative comment you’ll see over and over again is that the surface of the iPod scratches easily. Customers say things that the retailer and Apple can’t say: “When you buy this, get a case”. Obviously this is not stopping customers from buying the iPod, but this constructive advice is getting them to buy a case.” Zeidler: “As for the product(s) with negative reviews … my experience is that negative reviews do not hurt a product as long as there are also positive reviews associated with it.” There are also learnings to be gained from negative reviews, and the fact that they provide authenticity. As to negative commentary ranking in Google, there are many ways to write interesting content to push the negative listings down - however, if it is a problem endemic to a product or service, then it's probably a better idea to ensure that the issue is fixed, and then hype that through the online PR hubs, socnets and blogosphere. Amber, thanks for your great comment. I've just emailed you actually :) Steven, Thank you. I wil most definitely be returning, and scouring your archives too :)

AlertRank, Sam Decker (CMO, Bazaarvoice) and Don Zeidler (Director, Burpee.com) have the following to say:

Decker: Negative reviews provide helpful feedback to consumers and R&D: “For example, what’s one of the best selling products so far this decade? The Apple iPod. It gets a ton of positive reviews, but one negative comment you’ll see over and over again is that the surface of the iPod scratches easily. Customers say things that the retailer and Apple can’t say: “When you buy this, get a case”. Obviously this is not stopping customers from buying the iPod, but this constructive advice is getting them to buy a case.”

Zeidler: “As for the product(s) with negative reviews … my experience is that negative reviews do not hurt a product as long as there are also positive reviews associated with it.”

There are also learnings to be gained from negative reviews, and the fact that they provide authenticity.

As to negative commentary ranking in Google, there are many ways to write interesting content to push the negative listings down – however, if it is a problem endemic to a product or service, then it’s probably a better idea to ensure that the issue is fixed, and then hype that through the online PR hubs, socnets and blogosphere.

Amber, thanks for your great comment. I’ve just emailed you actually :)

]]> By: Amber Naslund http://seminsights.com/opinions/social-networks-big-brand-fear/comment-page-1#comment-4409 Amber Naslund Fri, 17 Apr 2009 13:37:31 +0000 http://seminsights.com/?p=257#comment-4409 Hi Laura, Some great thoughts here (and thanks for the Radian6 recommendation). The fear of criticism is something I hear so often, but the truth is that social media didn't invent criticism. It made it more public to see, but it also made it easier to see when a company is ignoring what's being said about them. I'm finding that it's not straying from messaging that hurts brands online, but the practice of ignoring the conversation happening around them that stings the most. Thanks for putting forward some practical points about listening and engagement for companies who aren't sure where to start. Cheers, Amber Naslund Director of Community | Radian6 @AmberCadabra Hi Laura,

Some great thoughts here (and thanks for the Radian6 recommendation).

The fear of criticism is something I hear so often, but the truth is that social media didn’t invent criticism. It made it more public to see, but it also made it easier to see when a company is ignoring what’s being said about them. I’m finding that it’s not straying from messaging that hurts brands online, but the practice of ignoring the conversation happening around them that stings the most.

Thanks for putting forward some practical points about listening and engagement for companies who aren’t sure where to start.

Cheers,
Amber Naslund
Director of Community | Radian6
@AmberCadabra

]]> By: Adam Green http://seminsights.com/opinions/social-networks-big-brand-fear/comment-page-1#comment-4408 Adam Green Fri, 17 Apr 2009 12:45:22 +0000 http://seminsights.com/?p=257#comment-4408 The Catch-22 of social media is that the more you have clients monitor their reputation online, the more freaked out they get over their lack of control. I find that it helps to teach them a proactive approach. Instead of saying they should just watch, they need to learn how to engage and build links from positive people. Clients want to "remove" negative mentions from Google. I try to teach them to build positive mentions of high rank that move to the top of their search results. I've written up a lot of these ideas in a free Google Alerts marketing tutorial you might find interesting: http://www.alertrank.com/google-alerts-marketing.html The Catch-22 of social media is that the more you have clients monitor their reputation online, the more freaked out they get over their lack of control. I find that it helps to teach them a proactive approach. Instead of saying they should just watch, they need to learn how to engage and build links from positive people. Clients want to “remove” negative mentions from Google. I try to teach them to build positive mentions of high rank that move to the top of their search results. I’ve written up a lot of these ideas in a free Google Alerts marketing tutorial you might find interesting:
http://www.alertrank.com/google-alerts-marketing.html

]]> By: Steven Hodson http://seminsights.com/opinions/social-networks-big-brand-fear/comment-page-1#comment-4398 Steven Hodson Fri, 17 Apr 2009 08:34:16 +0000 http://seminsights.com/?p=257#comment-4398 Laura you definitely didn't bore me with your comment. If anything you did exactly the opposite - you made me have to think hard and be able to justify my original premise and for that I thank you very much. It is this kind of conversation that makes blogging - for me at least - so worthwhile. You are more than welcome to make as many comments as you like - that is assuming you will be returning :) Laura you definitely didn’t bore me with your comment. If anything you did exactly the opposite – you made me have to think hard and be able to justify my original premise and for that I thank you very much.

It is this kind of conversation that makes blogging – for me at least – so worthwhile. You are more than welcome to make as many comments as you like – that is assuming you will be returning :)

]]> By: Laura Callow http://seminsights.com/opinions/social-networks-big-brand-fear/comment-page-1#comment-4388 Laura Callow Fri, 17 Apr 2009 04:17:40 +0000 http://seminsights.com/?p=257#comment-4388 Casey - your thoughts are usually pretty great. I pride myself on picking the BEST one today! :) Casey – your thoughts are usually pretty great. I pride myself on picking the BEST one today! :)

]]> By: Casey Yandle http://seminsights.com/opinions/social-networks-big-brand-fear/comment-page-1#comment-4386 Casey Yandle Fri, 17 Apr 2009 03:57:29 +0000 http://seminsights.com/?p=257#comment-4386 Great article Laura! Am glad I could help you out with my one great thought today! :) Great article Laura! Am glad I could help you out with my one great thought today! :)

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