SEM Insights

It’s actually really easy, and because this could be a really long and boring topic, I’m going to keep it short highlighting 8 important points of effective SEO and PPC dual implementation.
1. First, conduct extensive keyword research. From your potential keyword universe, you filter your preferred sample of primary (and some longer tail) phrases for onpage [...]

A fellow member of the LinkedIn Social Media Marketing group posed a great question which he in turn took from Tom Raftery’s blog. Tom’s question was:
 
“Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004. 

In 2004 – blogs started to really take off 

In 2005 – [...]

We are delighted to share the results of the first 4 surveys of the 10×10 SEM Pro Survey Series. A big “Thank you!”  to everyone who participated by sharing their insights, experience and thoughts on the state of search marketing.
Another huge thank you goes out to webmasterradio.fm’s Jim Hedger and Dave Davies for taking the [...]

 
 
The middle web is that new playground between highly limited mobile phone internet use and full blown computer internet use via high speed access; and is made possible by a range of new hand held facilitators including the iPhone. Not that new admittedly, but in terms of time in the US 2 years is not [...]

Consumer – or User - generated content (CGC / UGC) is becoming more and more important to the success of online retailers, and to businesses who rely on their website to drive brand exposure and generate contacts.
 
What is Consumer Generated Content?
 
It is content that users (or consumers) write and submit online and can be:
 
·         Product [...]

We decided to run a small series of SEM questionnaires to check and report how SEM is perceived and conducted by the folks who took part… After receiving more than 200 surveys in less than 72 hours over the weekend, we have had to do a few things:
 

append a final date for survey submission (5th [...]

 
****update 11.12.08 ****
FEEDBACK HAS BEEN AWESOME! WE HAVE HAD TO SET A DEADLINE… ALL SURVEY QUESTIONS MUST BE SUBMITTED BY 5TH DECEMBER. RESULTS WILL BE MADE PUBLIC ON THE 10TH.
 
We feel safe saying the more we have, the more statistically significant the data is… Please do take part. Results are free!
***end update****
 
 
We thought it about [...]

SEO Success Stories
 
(Actually, this has a PPC Success Story after the SEO success story below. I hope you find them both enlightening and a boost if you ever have the same problems I do J.)
 
It can be infinitely frustrating dealing with clients who only want consultative SEO. In other words, they want a full site [...]

I was inspired to write this post after reading an article in todays Calgary Hearld titled, “Grisly Workplace videos return just before Halloween.” The article deals with a new campaign here in Alberta (Canada) titled ‘Bloody Lucky‘ which contains a strong message about workplace safety, told through a series of dramatic and bloody videos.
The general [...]

I was doing some research last week on online adspend… the gap between paid and display has grown increasingly over the last few months. The Wall Street Journal  issued a release just after Q2 stating that US spend on internet advertising grew 20% during that quarter, and that the gap between flashy display ads and [...]