Comments on: Avoid Poor Campaign Execution, Make Your Campaign Accessible To Users http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users Search Engine Marketing Insights Wed, 10 Mar 2010 00:08:15 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Laura http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1412 Laura Fri, 31 Oct 2008 02:00:04 +0000 http://seminsights.com/?p=146#comment-1412 wow... nice catch Mike! Sorry for my tardiness. Will you follow up on this? It was a GREAT read... i actully checked them today... oops ;) wow… nice catch Mike! Sorry for my tardiness. Will you follow up on this? It was a GREAT read… i actully checked them today… oops ;)

]]> By: Mike Tighe http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1402 Mike Tighe Thu, 30 Oct 2008 04:10:48 +0000 http://seminsights.com/?p=146#comment-1402 @Cantelope Yeah saw the site today, great videos - but their site still won't be indexed by the search engines based on how it was built. Looks good, but with anything you do in flash, you need a second layer under it. @Joy Daniels The cash was spend on some great video production. Most likely a web studio was hired to build out the site, that is where a ball was dropped from the marketing perspective. It would take maybe 5 hours to SEO that site for terms like "bloody lucky" and "bloody lucky videos". @I was there From a knowledge perspective, if I had used "bloody lucky" in my title it would be first right now. I wanted to avoid that, as I think it is a great campaign (and this story isn't meant to take away from that). Thanks for the great comments! @Cantelope
Yeah saw the site today, great videos – but their site still won’t be indexed by the search engines based on how it was built. Looks good, but with anything you do in flash, you need a second layer under it.

@Joy Daniels
The cash was spend on some great video production. Most likely a web studio was hired to build out the site, that is where a ball was dropped from the marketing perspective. It would take maybe 5 hours to SEO that site for terms like “bloody lucky” and “bloody lucky videos”.

@I was there
From a knowledge perspective, if I had used “bloody lucky” in my title it would be first right now. I wanted to avoid that, as I think it is a great campaign (and this story isn’t meant to take away from that).

Thanks for the great comments!

]]> By: I was there...lol http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1401 I was there...lol Thu, 30 Oct 2008 02:30:06 +0000 http://seminsights.com/?p=146#comment-1401 If u type bloodylucky then it show up!!!lol...unless we have diferent google`s...jk. If u type bloodylucky then it show up!!!lol…unless we have diferent google`s…jk.

]]> By: Joy Daniels http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1398 Joy Daniels Thu, 30 Oct 2008 00:49:01 +0000 http://seminsights.com/?p=146#comment-1398 Totally in agreement, slack marketing for all the $$$ spent, to then be so hard to access..What's up with that? Totally in agreement, slack marketing for all the $$$ spent, to then be so hard to access..What’s up with that?

]]> By: Canteloupe http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1397 Canteloupe Thu, 30 Oct 2008 00:23:52 +0000 http://seminsights.com/?p=146#comment-1397 its now the 29th still can't access the site from google haha this blog about it is the second hit but the site's up if you're willing to actually type in the address and it's quite decent i might add its now the 29th
still can’t access the site from google
haha this blog about it is the second hit
but the site’s up if you’re willing to actually type in the address
and it’s quite decent i might add

]]> By: Mike Tighe http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1380 Mike Tighe Tue, 28 Oct 2008 16:55:42 +0000 http://seminsights.com/?p=146#comment-1380 @andymurd Should I change my article title to say Bloody Lucky ;) Just kidding, I don't want to tick anyone off (despite the fact that this shouldn't be a problem for them). ~mike @andymurd

Should I change my article title to say Bloody Lucky ;)

Just kidding, I don’t want to tick anyone off (despite the fact that this shouldn’t be a problem for them).

~mike

]]> By: Mike Tighe http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1379 Mike Tighe Tue, 28 Oct 2008 16:53:05 +0000 http://seminsights.com/?p=146#comment-1379 Thanks Devlin, very true on people associating the Google search bar with the address bar. It is a simple test to see if your site is easy to find too, I hope this article can create some awareness and encourage people to add it to their expectations and/or considerations. Cheers. Thanks Devlin, very true on people associating the Google search bar with the address bar.

It is a simple test to see if your site is easy to find too, I hope this article can create some awareness and encourage people to add it to their expectations and/or considerations.

Cheers.

]]> By: andymurd http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1378 andymurd Tue, 28 Oct 2008 16:48:27 +0000 http://seminsights.com/?p=146#comment-1378 How lazy! It would take an extra ten minutes to make the white text in HTML instead of an image. When they finally launch, bloodylucky.ca are going to be competing against this page for their own brand. How lazy! It would take an extra ten minutes to make the white text in HTML instead of an image.

When they finally launch, bloodylucky.ca are going to be competing against this page for their own brand.

]]> By: DevlinD http://seminsights.com/strategy/avoid-poor-campaign-execution-make-your-campaign-accessible-to-users/comment-page-1#comment-1377 DevlinD Tue, 28 Oct 2008 16:45:38 +0000 http://seminsights.com/?p=146#comment-1377 Wow you know it's bad if you search the actual website name and it doesn't even show up! Most people associate Google with the only way to find a website, lots of people don't even use the address bar. Every single page of a website should be indexable with content, at the very least with keywords related to the name of your site. Great post Mike. Sending this around the office now :) Wow you know it’s bad if you search the actual website name and it doesn’t even show up! Most people associate Google with the only way to find a website, lots of people don’t even use the address bar. Every single page of a website should be indexable with content, at the very least with keywords related to the name of your site.

Great post Mike. Sending this around the office now :)

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