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One SEO’s Journey: Disillusionment to Success

From a pure traffic gain devotion to analytics addiction; from disillusionment to achievement – one SEO’s journey in a blog post…   I think one of the more interesting parts of my career growth is something I sort of focused on when I first started out solo, and which is now what pretty much rules […]

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Tax Software, Accountant or DIY? …

… Your choice can be the difference between a maximum tax refund and a non optimal refund; a fast refund versus a wait of weeks to months. I know that sounds a bit severe, so bear with me – but if you are an SEO, and you work as a sole proprietor or own a […]

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Different Strokes for Different Folks

I’m speaking at SMX West next week with Jess Bowman on in-house SEO, ensuring you integrate SEO effectively into the development life-cycle. I’ll post the session once it’s done, but in the interim, a related and integral topic has had me consolidating some thoughts I’ve been aware of but never solidified on paper before…   […]

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Effective PPC and SEO Integration into 2009

It’s actually really easy, and because this could be a really long and boring topic, I’m going to keep it short highlighting 8 important points of effective SEO and PPC dual implementation. 1. First, conduct extensive keyword research. From your potential keyword universe, you filter your preferred sample of primary (and some longer tail) phrases for […]

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Search Marketing Survey ‘SEM Pro Series 2008’: Results

We are delighted to share the results of the first 4 surveys of the 10×10 SEM Pro Survey Series. A big “Thank you!”  to everyone who participated by sharing their insights, experience and thoughts on the state of search marketing. Another huge thank you goes out to webmasterradio.fm’s Jim Hedger and Dave Davies for taking […]

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The Explosion of the Middle Web – a.k.a. Smartphone Internet Use

    The middle web is that new playground between highly limited mobile phone internet use and full blown computer internet use via high speed access; and is made possible by a range of new hand held facilitators including the iPhone. Not that new admittedly, but in terms of time in the US 2 years […]

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User Generated Content, SEO & Branding… Work It!

Consumer – or User – generated content (CGC / UGC) is becoming more and more important to the success of online retailers, and to businesses who rely on their website to drive brand exposure and generate contacts.   What is Consumer Generated Content?   It is content that users (or consumers) write and submit online and […]

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SEM-Pro Survey On Steroids!

  We decided to run a small series of SEM questionnaires to check and report how SEM is perceived and conducted by the folks who took part… After receiving more than 200 surveys in less than 72 hours over the weekend, we have had to do a few things:   append a final date for […]

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SEO Success Stories

SEO Success Stories   (Actually, this has a PPC Success Story after the SEO success story below. I hope you find them both enlightening and a boost if you ever have the same problems I do J.)   It can be infinitely frustrating dealing with clients who only want consultative SEO. In other words, they […]

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Do It Yourself Display Ads – DIY on the Fly

I was doing some research last week on online adspend… the gap between paid and display has grown increasingly over the last few months. The Wall Street Journal  issued a release just after Q2 stating that US spend on internet advertising grew 20% during that quarter, and that the gap between flashy display ads and […]

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