This year has already resulted in numerous shifts in the search marketing space as we know it: Trends From an Investors Perspective Microsoft bid for Yahoo!, then withdrew the offer and Yahoo!’s shares dropped nearly 20% Google and Yahoo! are still skirting around a search advertising partnership Ask withdrew from main stream search to focus […]

I was interviewed today by Global TV News Calgary. It was a terrifying experience. I can only be thankful that it wasn’t live, and for the discretion of the both the cameraman Danny and the reporter himself. After over an hour of interview time the actual live segment was less than 6 minutes long, but […]

SMM needs input from a variety of sources. This post hopes to bring numerous diversely related thoughts together.

This is one of those posts I’m writing simply because I wish someone else had written something similar when I was looking for this type of information a few years ago. This is the most current information I can find and is peppered with my own interpretations.   1. HOW PEOPLE SEARCH   People search in […]

For the number of big brands that do employ PPC effectively, there is a greater number that do not employ it effectively, or who do not employ it at all. Here are 6 specific data points that might be of interest to the latter group:   10% 1 to 20% 2 of consumers are strongly […]

We have a confession to make. We’re totally (un)ashamed to admit that we’re really excited about this blog. Originally we had planned to have just one blog based around the SEM Canada Conference,  but after many brain storming sessions about the content we wanted to publish, the amazing guest authors we wanted to ask to write, […]

It is sometimes very hard to get clients to understand why and how SEO can be of benefit to them. The hardest part is conveying the importance of effective keyword research and placement. This post is going to try to make it easy and fun for SEO’s to inform clients as to why SEO – […]

I was brain-farting around the internet the other day looking for blog post ideas that would generate debate. Scarily enough I ended up on one of my posts from a year ago over at SEOmoz and thought that I would resuscitate the idea, but in a slightly different way. Apparently my synapses have a problem […]

You know, I don’t a have a hero-worship thingey or anything, but I can honestly say that I have grown to admire and appreciate what Danny Sullivan has done for the SEM community more and more over the past three months. First, let me say I don’t know Danny very well. Second, if Danny remembers […]

There have been so many articles over the past few years referring to search engine optimization as ‘bullshit’ and its practitioners as ‘snake oil salesmen’, ‘spammers’ and worse. A recent anti-SEO episode was started by Shoemoney. It was very well covered by Danny Sullivan over at Search Engine Land. (Disclaimer; I’m not saying Shoemoney started the latest furor intentionally, and […]