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Is the Future of Search Already Here?

I’m not going to introduce this post too much as each section speaks for itself, but the topics the post covers include: QR Codes, OCR (Optical character recognition), and Reputation Management and Transparency. 1. QR Codes The first time I heard about QR codes was when I read an SEOmoz post in September of last […]

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The How’s & Why’s: Searchers and Search Behavior

This is one of those posts I’m writing simply because I wish someone else had written something similar when I was looking for this type of information a few years ago. This is the most current information I can find and is peppered with my own interpretations.   1. HOW PEOPLE SEARCH   People search in […]

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SEO Revenue Models for Agencies

In a nutshell this post will discuss alternative revenue models for SEO services. Many clients and SEO agencies have vastly different expectations of any specific revenue model. They also have their own ideas as to which revenue model is most suitable. From an agency perspective, there are a number of options that can be offered to clients: Pay Per Hour Pay Per Page […]

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Selling SEO to the Uninitiated Client

It is sometimes very hard to get clients to understand why and how SEO can be of benefit to them. The hardest part is conveying the importance of effective keyword research and placement. This post is going to try to make it easy and fun for SEO’s to inform clients as to why SEO – […]

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Search Query Language vs. Search Query Intent

In conducting keyword research, it is important to determine the search query language as well as the search query intent of your online target market. Search query language encompasses every type of search query and reflects the query intent of the searcher; i.e. your prospective user. One of David Ogilvy’s quotations speaks very well to […]

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SEM, Economic Recession, & the Facts

The US economy is in a state of flux. The Dow has been up and down the past few weeks, and investors are not sure whether to reinvest or shore up for a time of economic recession. Consumer confidence appears to be in decline, and yet the High Street is gearing up for spenders as […]

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SEO Gap Analysis: How Does YOUR Site Rate? (Part 2 of 2)

Following from the post On Page SEO – SEO Gap Analysis factors. Welcome to Part 2! I estimate that off-page SEO counts for roughly 70-80% of total rankings score for web pages. 1. What is the age of your domain? Over 2 years is OK. Over 5 years is better. Over 7 years is great! […]

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SEO Gap Analysis: How Does YOUR Site Rate? (Part 1 of 2)

An SEO Gap analysis is basically a deficiency assessment. It naturally flows from audit and benchmarking assessments based on the general expectations of average performance within the industry. SEO gap analyses also provide significant insights than can assist in the bench-marking of SEO campaigns, as well as provide a basis for forecasting – assuming you […]

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