A fellow member of the LinkedIn Social Media Marketing group posed a great question which he in turn took from Tom Raftery’s blog. Tom’s question was: “Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004. In 2004 – blogs started to really take […]
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Social Media Marketing Insights – The BIG Thing of 2008
December 17, 2008 - By Laura Callow
The Explosion of the Middle Web – a.k.a. Smartphone Internet Use
November 26, 2008 - By Laura Callow
The middle web is that new playground between highly limited mobile phone internet use and full blown computer internet use via high speed access; and is made possible by a range of new hand held facilitators including the iPhone. Not that new admittedly, but in terms of time in the US 2 years […]
Avoid Poor Campaign Execution, Make Your Campaign Accessible To Users
October 28, 2008 - By Mike Tighe
I was inspired to write this post after reading an article in todays Calgary Hearld titled, “Grisly Workplace videos return just before Halloween.” The article deals with a new campaign here in Alberta (Canada) titled ‘Bloody Lucky‘ which contains a strong message about workplace safety, told through a series of dramatic and bloody videos. The […]