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Voice of Customer – Listen, Change and Win!

One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax home page for the better during the last few weeks of our Canadian tax season. QuickTax is the Canadian version of TurboTax just if you […]

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Awesome Social Media Commerce Summit! Insights & feedback…

I went to the BazaarVoice Social Commerce Summit last week in Austin, TX – what a great city… It was the best conference from a pure learning’s perspective I have been to in ages, and I have to admit the party events they put on were stellar.   I only made it to the Bat […]

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Online Social Media and Big Brand Fear of Networks

I read one of the most thought provoking posts on social media use I have read in a long time today by Steven Hodson. I rarely if ever comment on blogs, so the fact that I nearly bored poor Steven to death with a ve..ee..ry long comment says quite a bit.   Before I go […]

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One SEO’s Journey: Disillusionment to Success

From a pure traffic gain devotion to analytics addiction; from disillusionment to achievement – one SEO’s journey in a blog post…   I think one of the more interesting parts of my career growth is something I sort of focused on when I first started out solo, and which is now what pretty much rules […]

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Tax Software, Accountant or DIY? …

… Your choice can be the difference between a maximum tax refund and a non optimal refund; a fast refund versus a wait of weeks to months. I know that sounds a bit severe, so bear with me – but if you are an SEO, and you work as a sole proprietor or own a […]

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SMX In-House Day: Getting SEO into All the Right Places of the Development Life-Cycle

I had the privilege of being on one of Jessica Bowman’s panels at SMX West this last week along with Marshall Simmonds. The session covered common issues faced by in-house SEO’s, as well as tactics for integration of SEO across the entire web development process. This is a brief consolidated overview of what was discussed. […]

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Different Strokes for Different Folks

I’m speaking at SMX West next week with Jess Bowman on in-house SEO, ensuring you integrate SEO effectively into the development life-cycle. I’ll post the session once it’s done, but in the interim, a related and integral topic has had me consolidating some thoughts I’ve been aware of but never solidified on paper before…   […]

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Moving On…

Thanks for all the query tweets and general interest in my ‘moving on’. In a nutshell, I effectively left Epiar and all the great people there today (December 30th).   I can honestly say that working at Epiar has been the highlight of my career so far. It’s pretty darn hard to find a dedicated […]

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Effective PPC and SEO Integration into 2009

It’s actually really easy, and because this could be a really long and boring topic, I’m going to keep it short highlighting 8 important points of effective SEO and PPC dual implementation. 1. First, conduct extensive keyword research. From your potential keyword universe, you filter your preferred sample of primary (and some longer tail) phrases for […]

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Social Media Marketing Insights – The BIG Thing of 2008

A fellow member of the LinkedIn Social Media Marketing group posed a great question which he in turn took from Tom Raftery’s blog. Tom’s question was:   “Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004.  In 2004 – blogs started to really take […]

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